Latest Podcast

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MAR 001 | Why So Many Online Products End in the Number 7

[Audio clip: view full post to listen] In this episode of the Marketing Advantage Report, I discuss: What the Marketing Advantage Report is Why it was created When you can expect to hear/see it How i believe it can help your marketing efforts and who should listen I also discuss prices ending in the number [...]

Latest News

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Fotobabble Offers a Great Way to Communicate Information to Your Customers

I just came across Fotobabble.  At first glance, this just seemed like another “cutesy” application to waste time with.  However, once on their site, I immediately started realizing the potential for this product. Here is an example of one I created in about two minutes:   Speak to your customer A picture may say a [...]

Consumer Behavior

Deciding which path to take

Influence Product Choice by using these Marketing Strategies

Why should I buy your $997 online course when I could buy ten $97 products? The above sentence is an example of a consumer that is taking into consideration “opportunity costs”. When a consumer does this, they are comparing the value of your offer to the value of the next best alternative that is not [...]

Pricing

Cash Register

How Prices Sound Can Affect Customer Purchase Behavior

Studies have shown that consumers do not store prices as exact numbers within memory, but as a reference of magnitude, or size, (such as: expensive, highly discounted, etc…). A study in the Journal of Consumer Research [2] investigates how the sound of a price affects consumer purchasing behavior. The ability of certain word sounds (phonemes) [...]